Case Studies
A selection of case studies project and leadership based.
Some are password protected due to sensitive business IP.
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Zoopla Plus
Zoopla Leadership & Management
Built and scaled a remarkable in-house design team of 25+. Coached, managed and career developed designers across disciplines.
Transformed the design org into a mature, high performing team.
Created a world class data-driven UX practice from the ground up. Established a multi-layered Product Design and UX Research team from 0 to 15.
Zava Leadership & Management
Rebranded DrEd to Zava. Rebuilt the site with a focus on patient safety and modern, responsive tech.
Zava rebrand & rebuild
MOO.com - MOO Business Services
Led the design for a B2B SaaS product, enabling businesses to easily purchase marketing stationery. Generated £2million in revenue by increasing conversion to 20%.
Design and build of a subscription AI app that generates personalised bedtime stories and meditations for children. Created as a side hustle to explore product design, technology, and business growth.






