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Case Studies

A selection of case studies project and leadership based. 

Some are password protected due to sensitive business IP.  

Get in touch to request access.

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Zoopla Plus

Hands-on design of a new subscription service for Zoopla that enables consumers access to premium UK property data. Forecast to generate a significant recurring net new revenue in 2024.

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Zoopla Leadership & Management

Built and scaled a remarkable in-house design team of 25+. Coached, managed and career developed designers across disciplines. 

Transformed the design org into a mature, high performing team. 

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Created a world class data-driven UX practice from the ground up. Established  a multi-layered Product Design and UX Research team from 0 to 15. 

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Zava Leadership & Management

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Rebranded DrEd to Zava. Rebuilt the site with a focus on patient safety and modern, responsive tech.

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Zava rebrand & rebuild

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MOO.com  - MOO Business Services

Led the design for a B2B SaaS product, enabling businesses to easily purchase marketing stationery. Generated £2million in revenue by increasing conversion to 20%.

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Design and build of a subscription AI app that generates personalised bedtime stories and meditations for children. Created as a side hustle to explore product design, technology, and business growth.

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Dozey - Mobile app

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